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Green Book Campaign on November 10

Indigo Partners with Eco-Libris to Promote Green Books

- Blogger Engagement Campaign to raise awareness of sustainable book publishing -

TORONTO, Nov. 3 /CNW/ - On November 10, 2010, at 1:00 pm EST, Eco-Libris in partnership with Indigo Books & Music is launching a campaign to use the power of the internet and social media to raise awareness of books printed on environmental paper and its significance to forest conservation. Two hundred bloggers will review their selections from 200 books that have been printed on recycled paper and/or are FSC certified. These books will encompass an assortment of mainstream adult and children's titles.

Indigo is pleased to be the only book retailer supporting Eco-Libris in these awareness efforts. Participation in this campaign highlights Indigo's commitment to the use of environmental papers in book publishing, a core goal of Indigo's environmental paper policy which aims to eliminate the use of wood fibre from endangered forests and facilitate a broader sustainability shift in the publishing and paper supply chain.

Michelle White, Director, Sustainability at Indigo Books & Music said, "Indigo has a strong forest conservation mandate and we believe that physical books printed on environmental paper are a sustainable choice. We commend Eco-Libris for reinforcing this message and engaging readers to take this issue into consideration when purchasing books. In fact, Indigo provides information online and though in-store kiosk that allows consumers to make informed decisions about where the paper content of their book comes from".

"The Green Books Campaign celebrates sustainable reading, presenting booklovers worldwide with great options in books that are printed using eco-friendly paper. Although there's so much hype today around e-books, books printed on paper remain dominant in book retailing and it is important to us all that they will be as environmentally sound as possible," says Raz Godelnik, CEO of Eco-Libris. "We are happy to collaborate with Indigo in this campaign as not only they are a green leader in the book industry, but they are also the only book retailer that actually provides readers with an easy way to find information on books that are printed on eco-friendly paper."

To learn more about Indigo's environmental program, please go to

About Indigo Books & Music Inc.

Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (TSX:IDG). As the largest book retailer in the country, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Life; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division,, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community. In 2008, Indigo launched Pistachio, an eco-aware lifestyle store featuring stationery, gifts and home d├ęcor, and apothecary.

About Eco-Libris

Founded in 2007, Eco-Libris is a green company working to green the book industry by promoting the adoption of green practices in the industry, balancing out books by planting trees, and supporting green books. To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 150,000 books, which results in more than 165,000 new trees. For more information, please go to


  1. What a great company. My friends and I try to be "green" by book swapping. When we buy a book, we email each other to make sure we don't buy the same books. I know if I buy a book that at least 5 or 6 of us are going to read it.

  2. What an interesting cause, I like the idea of readers planting trees!
    I do the same thing as Bethie with 3 or 4 friends! When I hit a book or series they don't all like, I usually head to the library for the remaining books in the series. The library remains a great green resource!


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