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ROCKTOBER! Return of the King by Gillian Gaar


On January 1, 1967, a contract between "Colonel" Tom Parker and his sole client, Elvis Presley, gave Parker a 50 percent cut of profits that Presley generated. It was a shameless grab for a bigger piece of a pie that had actually been shrinking for some time. Though Parker’s plan to reestablish Presley as a star after he left the army proved successful at first (with the triumph of films like G.I. Blues and Blue Hawaii), by 1967 Presley’s singles struggled to break the top 20, and he hadn’t hit number one for six years. Amazingly, by the end of 1968 he was artistically revitalized, reemerging in a TV comeback special and slimmed down for the now-iconic black leather suit. It was the pivotal moment of the second great period of Presley’s career, which lasted through to the end of 1970, during which he recorded some of his most enduring records, including "Suspicious Minds" and "In The Ghetto." Return of the King document's Presley reclamation of his crown, making an extraordinary transition from fading balladeer to engaged, vital artist.

From the Back Cover

Return Of The King tells the story of a tumultuous period in the life
of Elvis Presley. By 1967, The King Of Rock’n’Roll was all but washed-
up, thanks to a string of bland movie roles and lackluster records.
But within a year he had roused himself, loosened the creative
shackles imposed by his grasping manager, ‘Colonel’ Tom Parker, and
reconnected with the rock audience through a riveting TV special.
There followed a glorious but all too brief artistic flowering, in
which he made some of his most enduring records, including
‘Suspicious Minds’ and ‘In The Ghetto.’ This meticulously researched
and elegantly written book, based on a string of new interviews with
colleagues, friends, fans, and observers of The King, sheds new light
on the events of Elvis’s great comeback.

About the Author

Gillian G. Gaar is the author of several books about music, including She's A Rebel: The History of Women in Rock and Roll, Green Day: Rebels With A Cause and The Rough Guide To Nirvana. She has also written for Mojo, Rolling Stone, Record Collector, Goldmine, and the Experience Music Project museum, among others.


  • Paperback: 272 pages
  • Publisher: Jawbone Press (May 15, 2010)
  • Language: English
  • ISBN-10: 1906002282
  • ISBN-13: 978-1906002282
I don't know of any one who dislikes Elvis.  His songs are infectious and you can't deny his place in rock and roll history.  I heard his former band mates discuss touring with Elvis at a SXSW panel years ago and it was just fascinating.  The thing I remember most was how they told about Elvis leaving the building.  That famous line "Elvis has left the building" really meant that Elvis had left the building.



    Enter at ELVIS PRESLEY Official Blog for fans
    and leave a link to your blog for sending people to this article.
    Also read the secrets of Elvis autopsy.
    Elvis wasn't death in '77 ???

  2. Ooh, I gotta read this one, too...

    You're raiding some of my past book covetings for Rocktober, right? I have sure found enough of this stuff of late.

    btw, anything Elvis now reminds me of one of my favorite rock and roll novels: Tender, by Mark Childress. Read that one yet??? You need to.

  3. Hmm, he was one of my mom's faves! Looks interesting.


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