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10/5/09

FTC: Bloggers must disclose paid reviews

I just saw this article on my newsfeed. I wonder what this will mean to us book reviewers.

FTC: Bloggers must disclose paid reviews
But commission did not specify how conflicts of interest are to be disclosed

PHILADELPHIA - The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.
It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.
But the commission stopped short Monday of specifying how bloggers must disclose any conflicts of interest.
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. Penalties include up to $11,000 in fines per violation.
The rules take effect Dec. 1.

1 comment:

  1. Yes, when bloggers disclose that the ARC or book is provided by publisher, author, publicist, it's not a brag. It's in anticipation of this law that will take effect Dec. 1.

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